Inkjet has changed how printers define themselves. For the last 40 years five categories described the print industry. Companies would say their primary purpose was transactional, direct mail, financial, commercial or specialty print. Print buyers, procurement teams, lines of business staff, and original equipment manufacturers (OEM) sought services based on the category the company fit in.

Many for-profit and in-plant print mail operations have made significant investments in production inkjet. Each organization arrived at their decision after prioritizing the most relevant impact to their operation. The primary factors cited in the decision to move to inkjet include:

Smaller in-plant operations are evaluating and installing production inkjet presses. In-plants in the manufacturing sector are migrating to inkjet to address a trifecta of challenges: labor resources, workflow automation, and printing costs.

Labor and training

Much has been reported about the ongoing labor challenges in many vertical markets and the printing industry in particular. In-plant operations across the U.S. are devising new strategies to address the convergence of:

Aging workers retiring, lack of skilled workers to run offset and finishing equipment, younger workers preferring to work with technology, and needing to onboard and train new employees without printing experience.

At the Hunkeler Innovationdays conference back in March, I spoke with several print service providers who shared their goals for growing and evolving their print and mail businesses. They also talked about challenges in production and how they are approaching new investments. The conversations brought to light three themes driving investments: innovation, workflow optimization and partnership.

For the last ten months my colleague, Mark Fallon, and I have been working with an in-plant to assist their team in right-sizing their print operation. In the utility sector, Salt River Project, (SRP) is a community-based, not-for-profit water and energy company. SRP provides reliable, affordable water and power to more than two million people living in central Arizona.

Many changes were underway at SRP.