Do all your customers know everything your operation can do? I rarely get a ‘Yes’ when I ask this question. In-plant operations typically serve many customers and internal departments producing a wide range of products and services. Yet many of those same customers may have little comprehension of the full breath of services your operation can produce.

I recently had the pleasure of speaking with four IPMA members on our Webinar: The Present and Future of In-Plant Print Mail Communications. You can view the replay here.

Our webinar panelists included Tammy Golden, Assistant Commissioner of Document Solutions at State of Tennessee and Mike Lincoln, State of Colorado Printer. In a recent IPMA blog, I shared how Tammy and Mike assessed their teams and services so they could adapt and grow. Both teams implemented changes and experienced growth in 2021. On the webinar, they shared how they are responding to staffing challenges and paper shortages while leveraging strong partnerships to meet their clients’ needs for printing and mailing.

The webinar included two additional speakers, Lauren Tarbet: Copy Supervisor, Pflugerville (Texas) Independent School District, and Danelle Clark, Enterprise Correspondence Technologies Manager, American Family Insurance.

The challenges in securing paper for printing and mailing are very real. The confluence of factors creating the challenges in paper supply are not likely to improve until the second quarter of 2022. In my last article I explored the perfect storm contributing to the challenging situation including:

Supply, Demand, Manufacturing cost , Distribution/transportation cost

To get perspective on the daily impact of the situation, I spoke with several print-mail service providers about their strategies to handle the challenges of longer lead times, price increases and lack of inventory. From the trenches of daily buying and managing paper, input for this article was provided by:

I hope you attended some great online webinars in the last year. Events where the content was salient, the speakers were engaging, the technology worked well and there was relevant interaction with the attendees. At the end, you felt it was worth your time to attend.

I suspect you have also attended some ineffective online events that were not well delivered, and you tuned out, or were bored and began multi-tasking during the event. Or worse, left