USPS Promotions Direct Mail Is Driving Digital Engagement

With significant increases in postage rates, marketers must justify their direct mail budgets and the results they are enabling. The USPS has an interest in getting companies to mail more even with the higher rates. To demonstrate the value of physical mail driving consumers to digital channels while providing postage discounts the USPS launched a series of promotions. The benefits for mailers include more effective mail with improved response and conversion across all channels.