Part 2:Print composition evolves in an omni-channel world
With industry news continuing to focus on omni-channel, opti-channel and improving customer experience, the question remains: how does transactional print evolve in this digital-first world?
This article is the second in a series exploring how the leading composition software companies are investing in tools and platforms for clients that still need to create and manage printed documents and content for delivery across digital channels. In part one of this series, I shared perspectives from Quadient and Messagepoint.
Print composition evolves in an omni-channel world
With industry news continuing to focus on omni-channel, opti-channel and improving customer experience, the question remains: how does transactional print evolve in this digital-first world?
This article is the first in a series exploring how the leading composition software companies are investing in their tools and platforms for clients that still have the need to create and manage printed documents and content for delivery across digital channels.
Two leading software firms, Quadient and Messagepoint, shared their perspectives on client communications and their approach to R&D investments for their software tools.