When your leadership team demonstrates optimism and positivity on a regular basis it lays the foundation for and reinforces a culture that breeds results. Optimism and positivity are the underlying goals of many corporate cultures.

Many sales cycles are stalled. Whether your team is selling print, services, direct mail, software, equipment, or products, the current situation has many sales cycles stuck and delayed. Your sales team may be hearing from customers that decisions are on hold or postponed. Or they may be hearing nothing as prospects do not respond to emails and phone calls.

In printing, mailing, and direct marketing companies, most production work is highly functional with distinct departments. There are separate units for data processing, creative design, pre-press, printing, finishing, mailing, and shipping.

Companies of all sizes across all vertical markets are now in an uncertain and uncharted situation due to COVID-19. Many of you may have recently pulled out and used parts of your business continuity and contingency plans. And many of you have found gaps as staff have shifted to working from home.

Customer events and open houses are fantastic opportunities for print service providers to demonstrate new capabilities and engage customers. No other promotional or marketing effort can match the impact of interacting with customers in-person at your facility. You’ll have the full attention of attendees and ample opportunities to show them the benefits of working with your firm.

We recently assisted one of our customers with a major business evolution to inkjet. The company migrated from a cut-sheet toner printing environment to a continuous roll-fed inkjet platform. It’s a journey becoming common as clients demand the flexibility inkjet provides and printing companies scramble to respond.