As we begin to go back out to our favorite stores, restaurants, gyms and public places we are looking for reassurance about cleanliness. It’s never been more important for retail and services business to be transparent about their hygiene protocols to protect the safety and health of customers and employees*.

Is it clean?

Long before COVID, my father held and still holds, the distinction of biggest germaphobe in our family. He had hand sanitizer and wipes long before the grandkids arrived 20 years ago. Like many, I have upped my game and often pause before touching many surfaces in public places.

Companies of all sizes across all vertical markets are now in an uncertain and uncharted situation due to COVID-19. Many of you may have recently pulled out and used parts of your business continuity and contingency plans. And many of you have found gaps as staff have shifted to working from home.