A new year, time for new thinking and new approaches. While this coming January may feel different than others, it still is that time to pause and reflect and define the goals for the coming year.

If you don’t have a formal process for annual strategic planning, consider a strategic assessment.

Does every manager and team leader understand the marketing strategy for your company? Some owners of companies challenge me when I ask this question. “Why does our IT manager need to know our marketing strategy”, they ask. A concise marketing strategy is the basis that drives activities, decisions and investments in sales, client service, operations and finance as well as marketing.