Advancements in inkjet technologies have transformed how direct mail is produced. We’ve come a long way from generic direct mail addressed to “current resident.” In the 1970s and 1980s inkjet addressing systems were limited to text address blocks. They ran slowly and the resolution was very low.

Next-generation inkjet heads improved high-speed addressing and barcoding for matching, delivery and mail tracking. Further advances in inkjet heads and ink formulations enabled hybrid direct mail solutions with inkjet heads mounted over offset presses. This type of configuration still facilitates high speed variable data and versioning of direct mail content.

I recently spoke with two respected in-plant managers running sizable operations in their respective states. Kristen Hampton is the Division Director, Department of Technology Management & Budget, for the State of Michigan, and Tim Hendrix is the State Printer, state of Oregon Publishing & Distribution.

Hampton and Hendrix are both running fully digital shops, with a mix of inkjet and toner devices on continuous feed (CF) and cutsheet platforms. Hampton’s inkjet journey led to the elimination of offset printing. Hendrix’s recent inkjet installation is driving operational efficiency. They shared their perspective on staffing, operational cost, inkjet as an enabler and considerations for future investments.