Do your customers know everything you can do for them? This is a question I ask at the beginning of consulting engagements. The answer is usually some variation of, “No, most customers don’t really understand everything we can do.”

This is a big challenge for in-plants. Educating customers and senior leaders in your organizations about everything you do - and can do - to support the strategic goals of your organizations is a critical role for in-plant managers. If senior leaders don’t understand what you do and how it benefits the larger goals of your organization, it’s a slippery slope to outsourcing.

Customer events and open houses are fantastic opportunities for print service providers to demonstrate new capabilities and engage customers. No other promotional or marketing effort can match the impact of interacting with customers in-person at your facility. You’ll have the full attention of attendees and ample opportunities to show them the benefits of working with your firm.