In this episode of the podcast "Postal Biz-Buzz," Lois speaks with podcast host Jon Reynolds from the Connecticut PCC, about direct mail and other strategies for executing a successful multi-channel campaigns.

The USPS Informed platform has increased awareness, effectiveness, and results for direct mail. Brands now have a platform to link direct mail with omnichannel communications across email, SMS, apps, and the web. Informed Delivery campaigns enable consumers to respond and interact with products, services, and offers before they receive their physical mail.

The USPS Informed Delivery program continues to gain momentum. As of this writing, the program includes around 13 million subscribers. An impressive 65% of email subscribers check their Informed Delivery emails nearly every day. If you’ve ever run email campaigns, you’re probably aware that achieving a 65% open rate is quite a feat.