For the first time in three years the industry gathered at PRINTING United Expo in Las Vegas. With nearly 30,000 attendees the trade show was a success on many levels. Yet, many in the industry chose not to attend – vendors and buyers. So, it begs the question, why go to trade shows?

Business travel is not nearly as fun as it used to be. Any travel can become complicated and stressful with unforeseen delays and logistics. Yet I still strongly recommend you attend shows and conferences. My top five reasons why to go to trade shows:

For the last 2 plus years, I have read many articles, attended webinars, and listened to several podcasts. All of these communication modes are informative, and I have learned a great deal. But I have that found I learn best with face-to-face interactions and peer sharing. As I book travel for my next in-person conference, I’m excited about the interactions, sharing and learning I anticipate from attending sessions with a knowledgeable and diverse group of industry peers