Direct Mail ROI — Next Gen Inkjet Delivers Part 2

Inkjet is delivering substantial return on investment for direct mail programs. This is the second article of a two-part series on how next generation inkjet is delivering results for direct marketing firms.

I recently spoke with Mark DeBoer, Senior Vice President of Darwill about their inkjet journey. They are a national integrated marketing company with two production facilities. They provide omnichannel services for direct marketing programs including data, creative, production, mail, and reporting solutions for their customers across many B2C industries.