Inkjet is delivering substantial return on investment for direct mail programs. This is the second article of a two-part series on how next generation inkjet is delivering results for direct marketing firms.

I recently spoke with Mark DeBoer, Senior Vice President of Darwill about their inkjet journey. They are a national integrated marketing company with two production facilities. They provide omnichannel services for direct marketing programs including data, creative, production, mail, and reporting solutions for their customers across many B2C industries.

Strategic planning comes in many forms, and there are different methodologies to create a successful plan to guide companies to achieve their goals.

While many companies have some type of annual planning process to define goals and budgets, the plans are often more tactical than strategic. Too often, the plans define short-term goals by quarter for the next year.

A new year, a time for new thinking, and new approaches. While this January feels quite different than most, it is still that time to pause and reflect and define the goals for the year.