My husband and I recently adopted a dog. Champ is a beautiful, smart, boxer, who my sister’s family rescued a year ago. In eight months, Champ bit two other dogs and he was uncontrollable around other dogs, doorbells and strangers coming into the house. He needed a new home and a new environment where he was safe, loved and not a threat to other dogs. So, Champ came to live with us.

Common phrases heard from marketing professionals: “We do all our marketing by email, so we don’t need to direct mail,” and “We have a website, so I don’t need to print, and we use social media, so we don’t need to do direct mail.”

B2B marketing is multi-faceted in this omnichannel world, and I work with clients to develop and deploy marketing strategies in this environment. Defining a marketing strategy for products and services includes identifying potential target markets, prospects, and buyers.

Too many print companies still rely on traditional methods for interacting with their clients. Instead of suggesting creative ways they can help their clients achieve business goals, print companies keep focusing sales conversations on quotes and printed products they can provide.