Every month is in-plant awareness month

Do your customers know everything you can do for them? This is a question I ask at the beginning of consulting engagements. The answer is usually some variation of, “No, most customers don’t really understand everything we can do.”

This is a big challenge for in-plants. Educating customers and senior leaders in your organizations about everything you do - and can do - to support the strategic goals of your organizations is a critical role for in-plant managers. If senior leaders don’t understand what you do and how it benefits the larger goals of your organization, it’s a slippery slope to outsourcing.