Everyone wants to save money on their mail and direct marketing programs. The USPS has an interest in getting companies to mail more. The USPS promotions are designed to demonstrate the value of physical mail driving consumers to digital channels while providing postage discounts. The benefits for mailers include more effective mail with improved response and conversion across all channels.

It’s November. Six weeks until 2020. Many organizations have completed their annual strategic and budget planning process with insight from events and situations that have had positive and negative impacts on their business in 2019 and anticipation of changes for 2020.

The USPS Informed platform has increased awareness, effectiveness, and results for direct mail. Brands now have a platform to link direct mail with omnichannel communications across email, SMS, apps, and the web. Informed Delivery campaigns enable consumers to respond and interact with products, services, and offers before they receive their physical mail.

The USPS Informed Delivery program continues to gain momentum. As of this writing, the program includes around 13 million subscribers. An impressive 65% of email subscribers check their Informed Delivery emails nearly every day. If you’ve ever run email campaigns, you’re probably aware that achieving a 65% open rate is quite a feat.